Freak Shake Endurance Fuel was designed around rigorous, peer reviewed science, not fads. Our Leadership team has over 6 decades of combined product and scientific experience in physiology, clinical research, nutrition science and plant biochemistry.

The Freak Shake performance sports nutrition product strategy is anchored around an exhaustive search for nutrients with three aims:
1) What is the most compelling peer reviewed clinical data on athletic performance?
2) Is there well established science clearly identifying how and why something works in humans?
3) Does each functional nutrient have a rock solid safety profile and track record in animal and human studies?

Byron and Dave also frequently contribute to the Freak Shake blog and publicity as subject matter and product experts in Freak Shake marketing & communications.

Todd Newman, MBA

Freak Shake Founder

Todd has led the development and launch of hundreds of new products and brands for the packaged food and beverage industry for over 15 years. His experience spans functional food, beverage and supplements, every category of hot and cold beverages, frozen foods, shelf stable canned foods, chocolate & confectionary and snacks.

Todd was a Division 1 collegiate rower a long time ago, and after 30 years of retirement recently began training and competing again. As often as possible, you’ll also find him outside on a bike, a paddleboard or skis.

Todd’s LinkedInProfile

Byron Fergerson, M.D.

Freak Shake Chief Science Advisor

Byron is a Clinical Professor & Vice Chair of Anesthesiology at UC San Diego. With over 15 years of clinical experience with a focus on cardiothoracic anesthesia and echocardiography, Byron has additional training and experience in research design, academic publications, project design and development. He is a regularly published researcher and has advised or developed new products for multiple companies.

Byron is also an active masters triathlete, surfer, and jiu jitsu enthusiast. In other words, the force is strong with Byron’s Inner Endurance Freak!

Byron’s LinkedIn Profile

David Stuart, Ph.D.

Freak Shake Chief R&D Advisor

David is the CEO of Food and Nutrient Impact, LLC and a member of the Academy of Nutrition and Dietetics. He holds degrees in Biological Sciences, Botanical Sciences & Plant Physiology. He is also an accredited expert in the FDA’s regulation of supplement manufacturing. Dave had a distinguished 23 year career with The Hershey Company, where he founded the Hershey Center for Health and Nutrition and led a team of scientists studying the application of plant-based ingredients (like cocoa) to human health.

At Hershey, Dave became a pre-eminent expert on the function and benefits of the very same micronutrients we fortify Freak Shake Endurance Fuel with.

David’s LinkedIn Profile